The pricing spectrum
Local services typically range from $300/month for basic profile management to $3,000+/month for full-service packages with content, outreach, and reputation management. Where you land depends on your market, your deliverables, and how you frame value. The key is never competing on price — compete on specificity.
Service tiers that work
Structure three tiers: (1) Foundation ($300-500/mo) — GBP optimization, review monitoring, citation management, monthly reporting. (2) Growth ($800-1,500/mo) — Foundation plus on-page SEO, content strategy, local link building, review generation campaigns. (3) Dominance ($1,500-3,000/mo) — Growth plus AI search optimization, website improvements, paid local search, multi-location management. Name your tiers something memorable — avoid "Bronze/Silver/Gold."
Value-based pricing with Packleads data
Use your audit data to justify pricing. If a business is losing potential customers because their GBP isn't claimed, their reviews are unanswered, and they're invisible in local search — quantify that. "Based on your niche's average search volume, you're likely missing 30-50 calls per month from local search alone." That makes a $1,000/month retainer look like a bargain.
Setup fees vs. recurring revenue
Charge a one-time setup fee ($500-2,000) for initial optimization: claiming and optimizing the GBP, fixing citations, setting up review systems, on-page technical fixes. Then charge a recurring monthly fee for ongoing management. This gives you upfront cash flow and predictable recurring revenue. The setup fee also filters out tire-kickers.
When to raise your prices
If you're closing more than 60% of your proposals, your prices are too low. If you're working more than 50 hours a week, your prices are too low. Raise prices for new clients first — grandfather existing clients at their current rate for 6 months, then increase. Always raise prices when you can demonstrate results: rankings improved, calls increased, reviews growing.