The Packleads Blog
Tactics, playbooks, and signal spotting for anyone who sells services to local businesses.
What Does an Unclaimed Google Business Profile Mean?
An unclaimed Google Business Profile means no owner has verified the listing. Here is what that signals, why it hurts the business, and how to fix it.
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How to Audit a Dentist's Local SEO in 5 Minutes
A 5 minute audit framework for dental practices. Check Google Business Profile signals, review velocity, schema, and local pack ranking before you pitch.
LocalBusiness Schema Markup Example for Service Businesses
A copy paste LocalBusiness schema markup example for service businesses, plus the optional fields that improve AI search visibility.
Why Am I Not in Google's Local Pack but My Competitor Is?
If your business is missing from the Google local 3 pack but a competitor ranks, here are the 7 most common reasons and how to fix each one.
How to Respond to Negative Google Reviews Without Losing Customers
A framework for responding to negative Google reviews that protects your reputation, keeps Google happy, and often wins the customer back.
What Is AEO (Answer Engine Optimization) and Is It Worth It?
AEO is optimizing your business to be cited by ChatGPT, Perplexity, Google AI Overviews, and other AI search assistants. Here is what it is and why it matters now.
How to Find Local Businesses Without a Website in Your City
A repeatable workflow for finding local businesses in any city that have no website. Ideal lead source for web designers, agencies, and freelancers.
Free Google Business Profile Audit Checklist (33 Items)
A 33 item Google Business Profile audit checklist covering completeness, content, reviews, and AI search readiness. Use it before any pitch.
How Many Google Reviews Do You Need to Rank in the Local Pack?
There is no magic number. Here is how Google actually weights review count, recency, response rate, and rating, plus benchmarks by industry.
Why Your Google Business Profile Shows the Wrong Category
If your Google Business Profile shows the wrong category, here are the 4 common causes and the exact steps to change it without losing your ranking.
Local SEO for Roofing Contractors: A 2026 Playbook
A practical local SEO playbook for roofing contractors. Storm season tactics, GBP optimization, citation strategy, and lead conversion specific to roofing.
Citation Building for Chiropractors: A Step by Step Guide
A practical citation building guide for chiropractic practices. Top directories, NAP consistency, and how citations boost local pack ranking.
What Is FAQ Schema and How to Add It to a Service Business Website
FAQ schema makes your questions and answers eligible for rich results and AI overviews. Here is what it is and a copy paste example for service businesses.
How to Get Your Local Business Cited by ChatGPT and Perplexity
A practical guide to getting your local business cited by ChatGPT, Perplexity, and Google AI Overviews when customers ask AI for recommendations.
How Much to Charge for Local SEO as a Freelancer
Realistic pricing for freelance local SEO services in 2026. Hourly, project, and retainer rates by experience level and service tier.
Best Google Business Profile Categories for Restaurants
A complete guide to choosing the right primary and secondary Google Business Profile categories for restaurants, by cuisine and service style.
How to Find Local Businesses with Low Review Response Rates
A practical workflow for finding local businesses that ignore their Google reviews. High intent prospects for review management and local SEO services.
Why Is My Google Business Profile Suspended? (And How to Fix It)
The 8 most common reasons a Google Business Profile gets suspended, plus the exact steps to file a reinstatement request that actually works.
How to Use Google Business Profile Insights to Win Clients
Turn Google Business Profile Insights data into a sales tool. Show prospects exactly how their listing performs and where they are losing customers.
Local SEO Audit Template for Freelancers (Copy and Use)
A complete local SEO audit template you can use as a freelancer. 5 sections, 40 plus check items, and a scoring rubric you can deliver to clients.
Google Search Profile vs Google Business Profile: Which One Does Your Business Need?
Google launched Search profiles in June 2026 and the name sounds a lot like Google Business Profile. Here is the difference, who each one is for, and what local businesses should actually do.
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