Prospecting Tools
Find businesses with bad websites
Having a website is not the same as having one that works. These are the businesses paying for a site that is losing them customers.
The opportunity
This is a larger market than no website, and a warmer one. The owner has already decided a website matters and has already paid for one. You are not selling the idea, you are replacing something that is failing.
Why most lead tools miss this
A tool that only reads the Google listing cannot answer this. The listing says a website exists and stops there. Finding a bad website means opening it, rendering it and judging what is on the page.
How it works
- 1Describe the market you sell into, in your own words.
- 2Every business with a site has that site fetched and rendered, not just checked for existence.
- 3The page is scored for security, mobile, structure, freshness and depth.
- 4You get the failing ones with the specific fault named, ready to quote in an email.
Best categories to start with
Frequently asked questions
How do I find businesses with bad websites?
You have to open the website, not just check whether one is listed. Packleads fetches and renders each site, then scores it for security, mobile usability, structure, freshness and depth, and reports the specific fault it found.
What counts as a bad website?
In practice: no security certificate, unusable on a phone, a copyright year years out of date, almost no content on the service pages, no way to book, and no structure for a search engine or AI assistant to read.
Why can most lead finders not do this?
Because they read the Google Maps listing and nothing else. The listing contains a website field, so they can tell you whether a site exists. It contains nothing about whether that site is any good.
Is a bad website an easier sale than no website?
Usually yes. The owner has already accepted that they need one and already has budget for it. The conversation is about fixing something broken rather than convincing them the category matters.
Run this search on your city
Describe the market in your own words. Every business comes back scored, with the gaps and the evidence attached. One credit per delivered prospect, refunded when nothing qualifies.
Start free