Prospecting Tools
Every local business leaves gaps. Some you can read off a Google listing, which is why every lead tool finds them. 11 of the 19 signals we score need the website itself opened, fetched and read, which is where the prospects nobody else is pitching live.
Gaps that need the website read
A map listing cannot answer these. The site has to be opened.
- Find businesses with bad websites
Having a website is not the same as having one that works. These are the businesses paying for a site that is losing them customers.
- Find businesses that do not show up in AI search
People ask assistants for a plumber now. These businesses do not come back in the answer, and nobody has told them.
- Find businesses whose site breaks on mobile
Most local searches happen on a phone. These are the businesses whose site falls apart there.
- Find businesses whose site is not secure
The browser tells their customers not to trust them. Most owners have never seen the warning.
- Find businesses with nothing for AI to quote
Assistants quote what they can read. These sites give them nothing to work with.
Gaps on the listing itself
Readable without the site, and scored in context rather than against a flat threshold.
- Find businesses without websites
Pick a city and a trade. Get back the businesses whose entire online presence is a Google listing.
- Find businesses whose reviews have gone stale
A good rating from two years ago is not the same as a good rating this month. Review history is recorded on every business you find, so you can see whose momentum has stopped.
- Find businesses with barely any reviews
Ten reviews is fine for a locksmith and hopeless for a restaurant. These are the businesses genuinely short for their category.
- Find businesses that never reply to reviews
Unanswered negative reviews sit on the listing forever. These are the businesses letting that happen.
- Find businesses running on only a Facebook page
They have a presence, but they do not own it. Everything they built lives on someone else’s platform.
- Find businesses with an unclaimed Google profile
Google built them a listing and nobody ever took it. They cannot edit a word of what customers see.
The 19 signals we score on every local business
Most lead tools score six things, all of them fields on a Google listing. Here are the 19 we score, and where the difference actually is.
See all 19 signals